A conference, meetings, and events destination that appeals equally strongly for its stunning scenery (and fresh mountain air), excellent visitor infrastructure, centrality within Europe, and unique hospitality values. No wonder Switzerland is promoted as the destination ‘where the world meets’. Key MICE regions are designated: Graubünden; the Lake Geneva area; Central (centred on Lucerne); Ticino; and Valais. Note the contrasts between smaller venues in lakeside or valley settings; ‘specialist’ conference towns such as Ascona, Bern, Fribourg, Lausanne, Montreux, or Zug; international cross-roads cities including Basel, Geneva, Lugano, and Zürich; and atmospheric alpine resorts – among them Crans-Montana, Davos, Interlaken, and St. Moritz. Whether cutting-edge new, or charmingly traditional, the choice of venues ranges from 21st century top brand hotels to smaller chalet-style properties to world-class congress centres.
Scope exists in Switzerland to make each conference particularly memorable, with add-on pursuits and special interests as varied as fondue evenings, wine and food tastings, lake cruises, championship-quality golf, extreme adventures, folk entertainment, 4x4 rallies or safaris, luxury rail journeys, horse-drawn carriage rides, snow and water sports, leadership training, cultural performances, or health and spa programmes. And more!
An alphabetical selection of 10 meetings locations: Basel, Bern, Davos, Fribourg, Geneva, Lucerne, Lugano, Montreux-Vevey, St. Moritz, Zürich.
To sum up: QUALITY and PRESTIGE; SPECTACULAR ENVIRONMENT.