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Promoted both as a cutting-edge ‘cool’ country and as a setting for heritage and pageantry stretching back thousands of years, Great Britain is one of the world’s leading MICE destinations. There are so many regions from which to choose: colourful and hospitable Scotland; rugged and poetic Wales; aesthetic and mountainous Cumbria; Big Skies and Broads in Norfolk; and not least, the buzz and business focus of London. Add- on opportunities can include the windsurfers’ paradise of Cornwall, trendy resorts such as Brighton and Bournemouth, the culturally-alive cities of Birmingham, Liverpool, Manchester and Newcastle, plus shopping magnets such as Leeds, Cardiff, Edinburgh and Glasgow. GB’s heritage cities are also justifiably world-famous, among them York, Bath, Cambridge, Oxford, Durham, Lincoln, Chester and Canterbury.
There are some 7000+ venues from which to select: country houses in parkland estates; high-tech dedicated conferences centres; characterful and time-honoured resort hotels; unusual options that range from castles to windmills, sports stadia to medieval tithe barns; year-round academic facilities to memorable museums. In addition, modern, highly-professional, and smoothly-efficient hotels can be found near every motorway, in every city, and within every business park … the only challenge being that of making your choice, from hospitable independent to worldwide brand. Leading industry organisations (ACE, MIA, SITE, ITM, ICCA, MPI are examples) help structure the standards that guarantee performance.
Great British venues are a match for the full spectrum of MICE events, from the purely functional to the exotically indulgent, the locally idiosyncratic to the internationally suave, the predictably standard, to the uniquely individualistic. Inspiring and themed options range from outdoor adventures and watersports to living history and culinary extravaganzas.
This is a destination that has it all: from the five-star luxury hotels and the state-of-the-art International Convention Centres, to the haunted stately home venue or the nostalgia-filled get-together on a steam railway train. A slick rail network, an exceptional repertoire of inbound and domestic flights, plus a criss-cross network of motorways and trunk roads, complete the picture of meetings and incentive travel abundance and excellence.
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